About WordSteam

WordSteam

WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI.

Resources from WordSteam:

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PPC Reporting, Simplified

Most pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate successes, and make improvements. Why are marketers losing so much time on … read more »


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8 Simple Things You Might Be Overlooking In Your AdWords Account

Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the … read more »


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Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads

A great PPC ad is a combination of best practices and little details that get you noticed. In this guide, you’ll get ten tips for crafting more compelling, more clickable text ads, including information to help you develop: Eye-grabbing headlines … read more »


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Get PPC Results – Optimize Your Landing Experience

Date: Jul 18, 2013 1:00 EST (10:00PST)

Speakers:
Mary Ward, Senior Director, Account Services at ion interactive
Larry Kim, Founder and CTO, Wordstream


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Enhanced Campaigns: New Effective PPC Techniques

Date: Jun 19, 2013 1:00 EST (10:00PST)

Speakers:
Matt Van Wagner, President Find Me Faster
Brad Geddes, Founder of Certified Knowledge
Larry Kim, Founder and Chief Technology Officer, Wordstream


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PPC Bid Management Guide

PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google AdWords or a third-party bid management solution. Each approach has it’s … read more »


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The 20-Minute PPC Work Week

Most small businesses get weak results from PPC for one simple reason: They don’t spend enough time in their accounts. You don’t have to spend days or even hours per week working on PPC to make a difference. You can … read more »


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Guide & Checklist: How to Choose a PPC Platform

Searching for the right PPC software platform? This free guide and checklist will help you determine what you should be looking for in a software provider. After reading this guide, you’ll be able to answer key questions like: Is PPC … read more »


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Quality Score Toolkit: Could Your AdWords Performance Use a Boost?

Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … read more »


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10 Tips for Setting Your 2012 PPC Budget

As the end of the year approaches, it’s time to start setting budgets for your various marketing channels in 2012. Don’t get caught short with your PPC budget planning – setting budgets for your PPC campaigns can be complicated, but … read more »


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Things You can Do NOW to Improve Your Paid Search

Date: Nov 3, 2011 1:00 EST (10:00PST)

Speakers:
Alex Cohen, Director of Marketing, H. Bloom
Larry Kim, Founder and CTO, WordStream


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8 Key Metrics That Define Your AdWords Performance

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important … read more »


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4 Signs You Need PPC Software

Is it time to invest in a PPC management platform? This new, free guide reveals four signs that your business could benefit from PPC software. These include: You Have the Budget – You’re Just Not Spending It Well Your PPC … read more »


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Controlling PPC Costs with Negative Keywords: An Expert’s Guide

Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using … read more »


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Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You

If you don’t have the time or expertise to manage your pay-per-click activities in house, you may be looking to outsource the work. But choosing a PPC agency is a difficult task – and it’s much easier to find the … read more »


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Complete Guide To Google AdWords Matching Options

Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … read more »


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Improving Quality Score: The Value of Being More Relevant

Tired of paying too much for your PPC ads? Concerned that your competitor seems to be beating you at PPC? Wondering if it has anything to do with Quality Score — but not sure where to start? It could be … read more »


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7 Steps to a Better Search Campaign

If you’ve got seven days, you’ve got the time to create a hard-working, high-performance search campaign. Whether your focus is organic search engine optimization (SEO) or pay-per-click (PPC) marketing, these seven simple steps will help you build a comprehensive, relevant, … read more »