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Relevant Reach

Today, digital marketers believe they have to choose between scale and precision targeting. Oracle Data Cloud offers the proof that supports they don’t have to. The more relevant the audience, the stronger the campaign performance will be. While we found … read more »


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Winning Audience Plans

What is audience planning? It’s putting your customer first Placement doesn’t drive people, but connecting with them does. Set your objective and then let data do what it does so well: define and identify your best potential target at scale. … read more »


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Three must-read ABM trends for 2017

Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM … read more »