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Resources from Oracle:

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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


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Mobile Email Guide

On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking … read more »


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How to Turn One Piece of Content into 100

You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing … read more »


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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


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Modern Marketing Essentials Guide: Data Management

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to … read more »


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Drowning in Data? Data Management Strategies That Drive Marketing Success

Date: Mar 12, 2015 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Chairman, Digital Analytics Association
Jenny Halasz, President and Founder, JLH Marketing


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Digital Body Language

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even … read more »


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2014 Look Book

Oracle’s Fifth Annual Look Book Oracle’s fifth annual Look Book, features 20 carefully curated designs that set the standard for creative marketing excellence. With a focus on innovative execution, smart content and mobile-awareness, each selection represents a high level of … read more »


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Oracle Pulse Report: The Who, What and Chatter of Holiday Electronics Shoppers

This report provides unique insights into the purchase profile and social conversations of the retail shopper this holiday season. By intersecting data on over 1B anonymous profiles, purchase signals and social conversations from over 40 million sites, we help you keep a … read more »


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Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


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Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. … read more »


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Grande Guide to B2B Content Marketing

Content marketing: the buzz-term of the moment. So many definitions, so many presentations, so much advice. This guide is designed to distill all of that input and provide concise and tested approaches to getting your content marketing efforts up and … read more »


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The Mobile Data Management Platform

This whitepaper explains how a robust Mobile Data Management Platform(mobileDMP) can address the shifting challenges of mobile advertising. It offers a holistic, cross-device view of your consumers for consistent messaging, easy up-selling, and robust analytics to do more of what works.


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Grande Guide to Social Advertising

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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The Marketer’s Guide to Mobile Orchestration

Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesn’t have to take sorcery. Don’t let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, … read more »


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Modern Marketing Essentials How-To Guide: Targeting

  Clear targeting means more than just Who. It also demands a knowledge of How, When, and What. Read this quick guide on what you can do to ensure your web pages and white papers, social posts, and search optimization … read more »


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Measuring Social Media and the Enterprise/Social ROI

This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement … read more »


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Marketing Automation Simplified

More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most … read more »


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Grande Guide to Lead Nurturing

Just what is lead nurturing? If asked, would two of you in your marketing and sales departments agree? This guide can help you discover methods that everyone will concur are nurturing must-do’s. See how you can successfully help your prospects … read more »