About OptiMine
OptiMine's sophisticated bid optimization software forecasts the performance of each paid-search ad placement each day and automatically sets optimal bids. OptiMine's unmatched predictive analytics software trains up to 24 mathematical models per keyword each week and examines more than 100 variables to automatically maximize keyword performance daily.
Resources from OptiMine:
Uncovering Cross-Channel Value: Striking digital advertising gold
Date: May 15, 2013 1:00 EDT (10:00PDT)Speakers:
Tina Moffet, Customer Intelligence Analyst
Rob Cooley, CTO & Cofounder OptiMine Software
Open the Black Box: Maximizing Success in Bid Automation
Transparency and control are the keys to maximizing success in bid automation. Bid automation software is essential for companies with complex paid-search programs. However, with black-box bid automation software it’s hard to determine the “why” behind their paid-search performance. This … read more
Bidding is the key to ROI : Which bidding approach is right for you?
Date: Jan 29, 2013 1:00 EDT (10:00PDT)Speakers:
Joseph Kerschbaum, Vice President at Clix Marketing
Robert Cooley, Chief Technology Officer OptiMine Software
Bid Testing Best Practices
Many digital advertisers think of bid testing as a risky activity. Yet in reality, nearly every digital advertiser engages in bid testing, which in its simplest form means changing a bid and observing the results. This white paper looks at … read more
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … read more
Beat the Rising Cost of Paid Search: Tips and Tactics
Date: Feb 17, 2011 1:00 EST (10:00PST)Speakers:
David Szetela, Clix Marketing
Dr. Robert Cooley, CTO and co-founder, OptiMine Software
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