About MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Resources from MNTN:
Seeing Connected TV Through a Search Marketer Lens
Date: Apr 18, 2024 1:00 EDT (10:00PDT)Speakers:
Rebeccah Bakich
Digital Marketing Manager, MNTN
Your Guide to Connected TV Audience Strategy.
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, download this white paper to learn all you need to know … Read more
Your Guide to Building Campaigns on Connected TV
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download … Read more
How To Set Up A Successful A/B Test for Connected TV
A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements … Read more
How To Grow Your Business With Connected TV
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their … Read more
The Comprehensive CTV Launch Checklist For B2B Advertisers
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to make sure you’re launching … Read more
Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel
Date: Dec 5, 2023 1:00 EDT (10:00PDT)Speakers:
Chase Patton,
Customer Success Manager, MNTN
Why Not Both? The Path to CTV Advertising Greatness Begins at the Top (and Bottom).
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than … Read more
AI-Powered Marketing in 2024: A Playbook for Success
Date: Oct 24, 2023 1:00 EDT (10:00PDT)Speakers:
Severin Nesselhauf,
Director of Marketing Strategy, MNTN
Your Guide to High-Performing B2B CTV Ads That Don’t Suck
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More … Read more
Performance Television—The New and Improved TV Advertising
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller … Read more
How to Make CTV a Demand Gen Machine
90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the … Read more
Trust the Trail(blazers): Launching Your Best CTV Campaign
Date: Jul 13, 2023 1:00 EDT (10:00PDT)Speakers:
Jon Zucker
Senior Product Marketing Manager, MNTN
Your Guide on Using Connected TV to Inform Omni-Channel Advertising Strategies
Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both … Read more
It’s Easy to Give Your CTV Strategy a Performance Boost
Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily … Read more
How CTV Boosts Brand Performance for Search Experts
Date: Apr 20, 2023 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
Senior VP of Marketing at MNTN
Putting in the Work: Understanding B2B Audiences on Connected TV
Date: Dec 13, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
The B2B Social Marketer’s Guide to Connected TV
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, … Read more
The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s … Read more
Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand
Date: Aug 25, 2022 1:00 EDT (10:00PDT)Speakers:
Eric Hatzenbuhler,
Senior Digital Marketing Manager, MNTN
The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising
Date: Jul 22, 2021 1:00 EDT (10:00PDT)Speakers:
Ali Haeri,
VP of Marketing at MNTN