About MarTech
MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations. Our conference is perfect for the growing community of senior-level hybrid professionals who are both marketing- and tech-savvy. Visit www.martechconf.com for more information.
Resources from MarTech:
Enterprise Digital Experience Platforms: A Marketer’s Guide
The challenge of integrating new technologies with CMSs, the increased digitization of business and ever-heightened customer expectations are some of the factors that have led to the rise of the digital experience platform (DXP). Read more
Enterprise Sales Enablement Platforms: A Marketer’s Guide
Learn more about sales enablement platforms – what their capabilities are, and how they can help marketers drive more revenue. This report examines the current market for enterprise sales enablement platforms and the considerations involved in implementing this technology. Read more
MarTech’s Email Marketing Periodic Table
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But it is also one of the most complex ways you can communicate with customers and prospects. Through different mail … Read more
A New Decade of Martech with Dr. Martech and Mr. Hype
Date: Feb 18, 2020 1:00 EDT (10:00PDT)Speakers:
Scott Brinker, MarTech Conference Chair and Editor, chiefmartec.com
2018 Marketing Technology & Operations Salary Survey
How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? As the lines between marketing, technology and management continue to blur, … Read more
The 5 Big Disruptions to Marketing in 2018
In this e-book, Scott Brinker examines how the martech landscape has evolved over the past 12 months and outlines what lies ahead for marketers in the next three to five years. The marketing world is in the middle of five … Read more
The 5 Big Disruptions to Marketing in 2018
Date: Feb 8, 2018 1:00 EST (10:00PST)Speakers:
Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference
CMOs at the Wheel: How are they driving the modern marketing organization
For this e-book from MarTech Today, contributors Erica Seidel and Nadine Dietz interviewed 11 CMOs from companies such as Belkin, GE Healthcare, Hilton, Oracle, GrubHub and more, with a simple goal: to showcase how leading chief marketing officers approach the critical tasks of … Read more
Organizing for Martech: Re-examining modern marketing structure
Date: Aug 15, 2017 1:00 EST (10:00PST)Speakers:
Scott Brinker, Conference Chair, MarTech Conference, and Editor, Chiefmartec.com
Rishi Dave, CMO, Dun & Bradstreet
Erica Seidel, CEO, The Connective Good
5 Disruptions Reshaping Marketing As We Know It
Date: Feb 14, 2017 1:00 EST (10:00PST)Speakers:
Scott Brinker, Editor, chiefmartec.com and Program Chair, MarTech conference