About Marin Software

Marin Software

With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance. Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: http://www.marinsoftware.com/solutions/overview.

Resources from Marin Software:

whitepaper

The Performance Marketer’s Retargeting Guide

To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, … read more »


whitepaper

The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


whitepaper

How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


whitepaper

Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


whitepaper

The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »


whitepaper

The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns

Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … read more »


whitepaper

The Marketer’s Guide to Driving ROI From Facebook Advertising

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more »


webcast

Maximizing the Return From Your Facebook Investment

Date: May 16, 2013 1:00 EST (10:00PST)

Speakers:
Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software


whitepaper

Mobile Search Advertising Around the Globe: 2013 Annual Report

With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … read more »


webcast

Mobile Search Advertising – the latest trends

Date: Nov 27, 2012 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Partnerships and Business Development at Marin


whitepaper

The Search Marketer’s Guide to Creative Testing and Optimization

Turn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains … read more »


whitepaper

Online Advertising Report: April – June 2012

Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … read more »


webcast

Mobile Search Advertising: Where are we now & where do we go from here?

Date: May 15, 2012 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Research and Partners at Marin


whitepaper

The State of Mobile Search Advertising in the US

With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … read more »


webcast

How to Integrate Search into Your Other Marketing Channels

Date: Oct 18, 2011 1:00 EST (10:00PST)

Speakers:
Jeff Licciardi, Group Account Director, Performics


webcast

Mobile Search Advertising: Best Practices

Date: May 17, 2011 1:00 EST (10:00PST)

Speakers:
Kerri Smith, Senior Innovation Lead, Mobile, iProspect