About Marin Software

Marin Software

We need to update Marin's description on DMD. Here's the new copy:

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit: http://www.marinsoftware.com/solutions/overview

Resources from Marin Software:

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The Cross-Device Targeting Playbook for Display Advertisers

By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … read more »


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Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »


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The Q4 2014 Performance Marketer’s Benchmark Report

  This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which tracks more than $6 billion in annualized ad spend on the Marin platform. This 10-page research brief includes dozens of informative … read more »


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The Q3 2014 Performance Marketer’s Benchmark Report

As consumers grow more comfortable purchasing on smartphones and tablets, advertisers are optimizing their search, social and display mobile marketing strategies accordingly. This report benchmarks quarterly and year-over-year performance marketing trends based on the Marin Global Online Advertising Index, which … read more »


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Last Minute Guide to Holiday Advertising on Facebook

As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook-specific strategy to maximize advertising dollars on the social network. Get your copy of this report to learn: 4 strategies for retailers to optimize their Facebook … read more »


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The Performance Marketer’s Retargeting Guide

To help enterprise advertisers optimize their growing retargeting programs, Marin Software surveyed 233 digital marketers of leading brands and agencies. The survey yielded surprising results for this powerful performance marketing channel. This informative 18 page report covers important trends, benchmarks, … read more »


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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


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How to lntroduce Customer Lifetime Value into Online Advertising Optimization

Calculating Customer Lifetime Value (CLV) can be very complex depending on the specific revenue and cost levers that are part of your business, but it doesn’t need to be. The concept behind CLV is fairly simple. Essentially, you’re asking yourself … read more »


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Mobile Search Advertising Around The Globe: 2014 Annual Report

Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than $6 billion in annualized ad spend on the Marin platform, we analyzed data from around the world to create this report. Use this benchmark data to … read more »


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The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »


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The Search Marketer’s Guide for Migrating to Google Enhanced Campaigns

Since Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how this change will reshape their campaign structures and strategies, but also how it will impact their ability to acquire revenue. The … read more »


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The Marketer’s Guide to Driving ROI From Facebook Advertising

By now you know Facebook presents marketers with a vast and truly global advertising opportunity. As Facebook becomes more entrenched in people’s lives, marketers increasingly seek to engage with Facebook users through ads, fan pages, news feeds, applications, and events. … read more »


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Maximizing the Return From Your Facebook Investment

Date: May 16, 2013 1:00 EDT (10:00PDT)

Speakers:
Rebecca Momberg, Director, Client Solutions and Strategy, Marin Software


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Mobile Search Advertising Around the Globe: 2013 Annual Report

With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifi- cally, marketers will need to learn how to communicate with an always-on audience, think harder … read more »


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Mobile Search Advertising – the latest trends

Date: Nov 27, 2012 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Partnerships and Business Development at Marin


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The Search Marketer’s Guide to Creative Testing and Optimization

Turn Impressions Into Clicks, and Clicks Into Conversions In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains … read more »


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Online Advertising Report: April – June 2012

Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … read more »


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Mobile Search Advertising: Where are we now & where do we go from here?

Date: May 15, 2012 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Search Engine Land
Gagan Kanwar, Dir of Research and Partners at Marin


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The State of Mobile Search Advertising in the US

With smart mobile devices becoming increasingly ubiquitous, advertisers will need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Broadly, marketers will need to communicate more effectively with an always-on audience, think harder … read more »


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How to Integrate Search into Your Other Marketing Channels

Date: Oct 18, 2011 1:00 EDT (10:00PDT)

Speakers:
Jeff Licciardi, Group Account Director, Performics


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Mobile Search Advertising: Best Practices

Date: May 17, 2011 1:00 EDT (10:00PDT)

Speakers:
Kerri Smith, Senior Innovation Lead, Mobile, iProspect