About Marchex

Marchex

Marchex is a mobile advertising technology company. The company provides a suite of products and services for businesses that depend on consumer phone calls to drive sales. Marchex's mobile advertising platform delivers new customer phone calls to businesses, while its technology analyzes the data in these calls to help maximize ad campaign results. Marchex disrupts traditional advertising models by giving businesses full transparency into their ad campaign performance and charging them based on new customer acquisition.

Resources from Marchex:

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Extracting Insights from Phone Calls

70% of mobile searchers report they click to call directly from the search results to connect with a business (Google Adwords research, Sept 24, 2013). Successful marketers need to measure and analyze the phone calls driven from their ad campaigns. … read more »


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Increasing Mobile Performance Through Advanced Call Analytics

Date: Jun 3, 2014 1:00 EDT (10:00PDT)

Speakers:
Jeff Braislin Sr. Product Marketing Manager, Marchex
Tim Graber Sr. Director of Product Engineering, Marchex


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Driving Profitable Phone Calls from Mobile Advertising

A superior digital call advertising campaign should produce material, incremental inbound sales efficiently at the expense of your competitors. In an increasingly competitive call marketplace, how can I ensure my digital campaigns drive superior results? This paper addresses this question … read more »


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3 Reasons Why Call Tracking Matters to Digital Advertisers and Agencies

If you are like most advertisers and agencies today, your advertising budget is under greater scrutiny than ever before. Maximizing each advertising dollar is one of your top priorities. If you are only tracking clicks and/or online conversions, you are … read more »


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Acquire New Customers With Mobile Pay For Call Advertising

Date: Sep 5, 2012 1:00 EST (10:00PST)

Speakers:
Matt Booth, Senior Vice President and Program Director, Interactive Local Media
John Busby, Vice President, Marchex Institute


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How to Successfully Generate Phone Calls through Mobile Advertising

Date: Jan 26, 2012 1:00 EST (10:00PST)

Speakers:
John Busby, Vice President, Marchex Institute
Kirby Winfield, Senior Vice President, comScore


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Use Call Tracking to Monetize Your Online and Mobile Presence

Date: Sep 28, 2011 1:00 EST (10:00PST)

Speakers:
John Busby, Marchex
Charles Laughlin, BIA/Kelsey