About

Lithium brings Marketing, Customer Service, and other parts of the organization together with an intelligent design to rally around a better customer experience. You no longer need to choose between standalone tools and manual steps. Teams can plan from the same Omnichannel Calendar, share data-rich customer profiles, and execute better together. Lithium uses data science to help Marketing, Customer Service, and other customer-facing teams collaboratively drive engagement, response times, and business results with a smart platform you will actually use.

Resources from :

webcast

Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

Date: Dec 8, 2016 1:00 EST (10:00PST)

Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium


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The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships

Companies have long hoped social media would give them a new way to connect with their customers. Today, brands pursuing that promise focus almost exclusively on big social networks like Facebook and Twitter, and prioritize customer engagement above all else. … read more »


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The Definitive Guide to Social Customer Service Success

Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … read more »


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The Social Customer Service Playbook: The Most Vital Metrics and How to Interpret Their Impact

To become a leading brand and stay on top, you’ll need to meet your customers exactly where and when they need you, exactly in the way they need your help. This starts with a sophisticated approach to measuring both agent … read more »


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Data is the Secret Ingredient for Social Media Marketing Success

The answer is simple: lack of data-driven marketing. For social marketing to compete with other marketing channels, it’s necessary to stay close to customer and performance insights buried in analytics. The problem lies in that most social marketing software providers … read more »