About Iterable

Iterable

Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support.

Resources from Iterable:

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Guide to Email Metrics & Benchmarks

This guide from Iterable covers the pivotal metrics used by email marketers, engineers, and marketing executives to achieve greater ROI. If you’re seeking to increase email engagement or you’re concerned about deliverability, you probably have some burning email questions. What … read more »


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Optimize Your Marketing Messaging With Smarter Metrics

A powerful growth marketing strategy involves selecting platforms to collect rich behavioral data and create better messaging for your multi-channel campaigns. In this guide, Iterable has partnered with Segment to assist your decision-making when developing your growth marketing stack. Here’s … read more »


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User Engagement Top 100 Report: Email Marketing in E-Commerce

To glean email campaign best practices, Iterable analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to … read more »