About

Invoca is the recognized leader in Conversation Intelligence AI that enables marketing, contact centers, and multi-location CX teams to drive efficient and profitable revenue growth by unlocking actionable insights from customer conversations. Through deep integrations with leading technology platforms, teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. With Invoca, top consumer brands, including AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable results powered by undeniable data. For more information, visit www.invoca.com.

Resources from :

webcast

AI-Forward Marketing: Your Roadmap to Revenue Growth in 2024

Date: Jan 30, 2024 1:00 EDT (10:00PDT)

Speakers:
Ian Dailey, Vice President, Product Marketing, Invoca
Lauren Harris, Senior Director of Product Management, Invoca


webcast

Google Ads Conversion Masterclass: From Clicks to Calls to Revenue

Date: Mar 17, 2022 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Amy Hebdon Founder, Paid Search Magic


webcast

Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Oct 14, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes, Sr. Director, Product Marketing, Invoca


webcast

Killer Paid Search Tactics That Every Marketer Needs to Know

Date: Aug 10, 2021 1:00 EDT (10:00PDT)

Speakers:
Blair Symes Sr. Director, Product Marketing, Invoca
Jessica Stein Director, Search Marketing, Media Experts


webcast

How to Boost Your Google Ads ROI with Call Tracking & Conversational Analytics

Date: Aug 27, 2020 1:00 EDT (10:00PDT)

Speakers:
Owen Ray, Sr. Content Marketing, Manager, Invoca
Greg Sterling, Editor, Search Engine Land


webcast

Get More Value Out of Your First-Party Data: Using AI to Connect the Online-to-Offline Buying Experience

Date: Dec 5, 2019 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Founder, Marketing Analytics Summit
Ian Dailey, Senior Director of Product Marketing, Invoca


whitepaper

The State of First-Party Marketing Data

To help the industry better understand how marketers are using the breadth of available first-party data and analytics, Invoca surveyed 500 business-to-consumer (B2C) marketers. These practitioners oversee budgets of over $1 million across a range of companies and industries, and … Read more »


webcast

Call Tracking Demystified: Uncovering New Opportunities for Digital Marketers

Date: Sep 19, 2019 1:00 EDT (10:00PDT)

Speakers:
Greg Sterling, Editor Search Engine Land
Stacey Watkins, Senior Product Marketing Manager, Invoca


whitepaper

The Call Tracking Study Guide for Marketers

This 45 page, in-depth guide from Invoca gives the reader a comprehensive understanding of call tracking. Divided into four easy-to-follow sections, this guide is for the experienced and inexperienced call tracking marketers. Intro to Call Tracking & Analytics Advanced Call … Read more »


whitepaper

What Customers Expect in the Age of AI

Even though 80% of businesses already use or plan to use chatbots by 2020, over half of consumers believe the future should entail a combination of human and automated interactions. ‍ Especially when it comes to big purchase decisions like … Read more »


whitepaper

11 Paid Search Tactics that Drive Quality Inbound Calls

Pay-per-click is an effective way to get your most valuable customers on the phone. Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But … Read more »


webcast

Paid Search Tactics That Drive Quality Inbound Calls

Date: Oct 30, 2018 1:00 EST (10:00PST)

Speakers:
Stephanie White, Senior Account Manager, Hanapin Marketing
Ian Dailey, Senior Director, Product Marketing, Invoca


webcast

Close the Online/Offline Data Gap with AI-driven Call Intelligence

Date: Jul 19, 2018 1:00 EST (10:00PST)

Speakers:
Jeremy Hull, VP, Innovation, iProspect
Ian Dailey, Senior Director, Product Marketing, Invoca


whitepaper

The Rise of Voice: What the Increase in Conversation, Voice Assistants and AI Means for Business

We’re entering a new era of customer communication as more people go mobile-only and voice assistant usage surges by an estimated 130% this year. While the benefits of voice for consumers are immediate and obvious, implications for marketers are vast … Read more »


whitepaper

How to Increase Calls from Paid Search: 10 Guaranteed Tactics

The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click … Read more »


whitepaper

Calls are the New Clicks

How B2B marketers can tap into the power of the phone Calls drive 10x more sales than clicks. But 60% of marketers don’t know what drives calls. It’s time for Marketers to start thinking about conversions and ROI in terms … Read more »


whitepaper

Dial Up the Power of Mobile Search

With 160 million consumers now using smartphones, it’s no surprise mobile search is booming. In fact, U.S. mobile search ad spend grew over 120% in 2013 and is estimated to grow another 82.3% in 2014 according to eMarketer. But businesses … Read more »


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