About HubSpot

HubSpot

HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 5000 companies in 34 countries attract leads and convert them into customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool, WebsiteGrader.com, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts.

Resources from HubSpot:

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The 30 Greatest Lead Generation Tips, Tricks & Ideas

Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. In this guide you will discover the 30 greatest lead generation lessons, so you can … read more »


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20 Marketing Trends & Predictions for 2013 & Beyond

In 2012, the world of marketing underwent major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to … read more »


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Website Redesign Planning & Progress Kit

Want to redesign your website? A redesign can be a huge success – or it could fail miserably. The best way to ensure success is to plan your exact route of attack. If you haven’t thought about your goals, strategized … read more »


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21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. Now that … read more »


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35 Free Pre-Designed Email Templates

These HTML templates come in seven packs, each catering to different marketing messages with five separate layouts: Lead Nurturing Email Letterhead Email Landing Page with Offer Blog Newsletter Digital Magazine Newsletter


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17 SEO Myths You Should Leave Behind in 2013

To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s updates shook the world of SEO, causing marketers to swap their link-building and keyword-based efforts for a long overdue … read more »


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How to Use Facebook for Mobile Marketing

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … read more »


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On-Page SEO Template

Our SEO Template will guide you as you organize your website’s on-page SEO (search engine optimization). The components of the template allow you to plan your SEO in advance, so you can either implement your strategy step-by-step on your own, … read more »


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Step-by-Step Guide to LinkedIn’s New Company Pages

On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely change the way we view the platform as a marketing tool. “For companies, this means a more powerful way to build relationships with your … read more »


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How to Easily Create Infographics using a PowerPoint Template

Infographics are becoming a popular tool that marketers use to capture the attention of their target audiences. You’ve seen them shared on blogs and social media sites — and their visual appeal is indisputable. The only question is, how do … read more »


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47 Handy Facebook Stats and Charts

Facebook is a social media giant used for B2B and B2C companies, and data helps marketers determine the next steps in a campaign. Do you know the best time to engage with your customers on Facebook? Learn this and more … read more »


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How to Attract Customers With Facebook

67% of B2C companies and 41% of B2B companies have acquired a customer from Facebook. With over 950 million people on Facebook, there are probably some customers waiting for you on there, too. Are you using Facebook as a customer … read more »


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SEO vs. Social Media: Which Is Best for Your Marketing?

Both SEO and social media are powerful marketing tools, but prioritizing marketing time on one or the other can be a challenge — especially in a crunch. For example, 44% of online shoppers begin their branded product research by using … read more »


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How to Attract Customers with Twitter

The biggest mistake marketers make with Twitter is not realizing its full potential as a way to bring in more revenue. Yes, Twitter is a place for engagement with followers; but it’s also a place to generate leads and drive … read more »


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How to Optimize Email Marketing for Conversions

75% of marketers say that they are using more email than they were three years ago. As the time commitment and investment in email marketing keeps growing, how will it affect your overall marketing strategy? Learn how increase the ROI … read more »


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Guide to New Facebook Business Page Timelines

Many businesses fear the changes the Facebook Business Page Timeline has brought about. So the sooner you get familiar with the new page design, the bigger competitive advantage you can gain. Make sense of the Facebook Business Page Timeline using … read more »


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How to Unlock the ROI of Your Marketing with Analytics

You know the value of tracking your marketing initiatives. Once you have access to these key data points, do you make them actionable? Learn how to take your analytics and use them to increase business growth. Our free ebook will … read more »


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Free Guide to Mastering the Design & Copy of Calls-to-Action

You landed on this page by clicking on a call-to-action, whether you saw the link in an email, on social media or through search. Since our call-to-action worked on you, let us share some of our top optimization tips. Download … read more »


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The Four Core Services of Inbound Marketing

Inbound marketing is a seismic shift in the way businesses are marketing themselves, and companies who ditch traditional marketing methods and follow their customers online are reaping the benefits. But the skill sets of internal teams lag behind, and as … read more »


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How to Use Google+ for Business

By Maggie Georgieva This new guide helps make sense of Google+, the new social network from Google. It includes step-by-step instructions for how to set up and optimize your Google+ business page; best practices to generate more buzz around your … read more »


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The Definitive Guide to Integrating Social Media and Email Marketing

Social media’s rapid rise over recent years gave marketers exciting new tools for communicating with customers and prospects. Suddenly, established marketing tactics such as email were seen as old fashioned, one-way channels that consumers were increasingly likely to ignore. But … read more »