About Didit
A digital marketing leader since 1996, Didit provides full-service online advertising and marketing services with award-winning expertise and innovation. Recognized as a 2007 Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit continues to lead the evolution of auctioned media management and online marketing with keen insight, technological know-how and a passion for advancing search and online media. Didit’s aptitude for strategic planning, incorporating best-of-breed technology and advanced analytics, delivers unmatched results for more than 100 clients across all major verticals. Our full-service approach applies multi-faceted skill sets, combining top-tier SEM and SEO management, implementing Google CSE’s and PLA product feeds, and devising important Social Media strategies that create a holistic synergy of online marketing tools. Didit’s latest breakthrough is MAPS, a remarkable, audience-targeting software that super-charges Google search campaigns by directing online spend toward thousands of specified audience targets. Didit was co-founded by industry thought leader, SEMPO founding board member, and current Didit chairman Kevin Lee.
Resources from Didit:
8 Tips for Successful PLA Management
During 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed programs, PLAs have proven vital to the success of any business selling products online. However, in … Read more