About

DialogTech provides marketing teams and agencies with data and insights to get more customers calling. In today's smartphone world, phone calls driven by marketing play an important role in the customer journey. Imagine if you could optimize your marketing and website to drive more of the calls that drive revenue. Imagine your impact on business results and customer loyalty if you could ensure each caller receives a customer experience tailored to their needs. That’s the power of DialogTech.

Resources from :

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The Secret to Driving Facebook and Display Ad ROI: Phone Call Conversions

Date: Apr 25, 2017 1:00 EST (10:00PST)

Speakers:
Jason Tabeling, SVP, Digital Marketing, Brandmuscle
Blair Symes, Director, Content Marketing, DialogTech


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The Click-to-Call Playbook for Display Advertising

Consumers today view display ads on their smartphones. And when they convert, they call. Marketers must optimize ad placement, better target consumers, and increase conversion rates from display.  Get this guide from DialogTech to get started.


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The Facebook Playbook for Call Conversions

Facebook has gone mobile. And thanks to smartphones and click-to-call, Facebook ads will help drive 12 billion call conversions in 2016. This playbook explains the attribution and optimization strategies marketers should follow to drive the most conversions and customers from … read more »


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Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech


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The Digital Marketer’s Guide to Call Attribution

In today’s mobile-first world, the success of your digital marketing often depends on your ability to drive call conversions. It’s a big challenge for marketers used to focusing only on clicks. You now have to know the digital ads, campaigns, … read more »


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Pay-Per-Call Marketing in a Mobile-First World

In today’s mobile‐first world, performance marketers must adopt new advertising and optimization strategies to unleash the full power of pay‐per‐call marketing. Calls generated from mobile marketing need the right pay‐per‐call technology in place to be tracked and routed efficiently to … read more »


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The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


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The Click-to-Call Playbook for Paid Search

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … read more »


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The 49% ROI Mistake Marketers Don’t Know They’re Making

Consumers today live their lives on their smartphones. To reach them, marketers are shifting ad spend to mobile. Marketing on mobile, however, is different than marketing on desktops, and many marketers are making a huge mobile ROI mistake around call … read more »


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New Facebook Ad Strategies to Convert Mobile Shoppers

As Facebook becomes increasingly (and exclusively) mobile, marketers are testing new mobile ad strategies to drive sales, increase website traffic, and build brand awareness through Facebook ads. DialogTech’s new guide, “New Facebook Ad Strategies to Convert Mobile Shoppers,” provides the … read more »


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The New Mobile Rules for Search, Social, and Display: Driving More Clicks, Calls, and Sales

Date: Aug 20, 2015 1:00 EDT (10:00PDT)

Speakers:
Emily Grossman, Freelance, Sprocket Communications, MobileMoxie
Paul Velten, Director of Client Development, ymarketing
Blair Symes, Director of Content Marketing , DialogTech


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Marketer’s Guide to Call Tracking for Local Search

If driving calls and revenue from local search is important, this white paper from Ifbyphone can help. It explains how marketers and agencies are using call tracking technology to tell exactly how their local search campaigns drive calls and sales. … read more »


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Tips for E-Commerce: 4 Steps to Drive Sales with the Phone

The online retail industry is booming. Today, companies of all sizes are finding success with e-commerce platforms in both B2B and B2C industries. While e-commerce continues to grow, many online retailers are still missing out on significant revenue because they … read more »


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Marketer’s Guide to Call Tracking for Google SEO and PPC

If having a successful Google SEO and PPC advertising strategy is important to your business, this white paper can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do … read more »


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Buyer’s Guide to Call Tracking Software for Marketers

Inbound sales calls are the most valuable type of lead, converting to revenue 10 times more than web clicks. It’s why marketers spend $68 billion each year on ads to generate inbound calls. However, most CMOs don’t know what marketing … read more »