DataPop was founded by a team of ad industry veterans to make marketers' lives easier and give them the technology they need to build ads that people love to click on. DataPop's founders have played critical roles on the teams that led the development of the online ad industry at Overture Services, Yahoo! and DoubleClick. Recognizing the need for a radically new way of creating massive and complex campaigns that take full advantage of the power of online advertising, the DataPop team developed an entirely new ad creation platform.
Resources from DataPop:
Matt Van Wagner, President Find me Faster
Dave Schwartz, VP, Client Services and Marketing, DataPop