AdRoll is the global leader in retargeting with over 15,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enables brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer retention rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.
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Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … read more