Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.
Resources from Act-On:
Brandee Johnson, Senior Integrated Marketing Manager, LEGO Education North America
Paige Musto, Director of Communications, Act-On Software
The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and ScienceDate: Jun 9, 2015 1:00 EDT (10:00PDT)
Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Mgr Database Marketing, Act-On Software