About Act-On

Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

Resources from Act-On:

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Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Speakers:
Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


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5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


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Content Marketing That Drives Conversions

Date: Mar 10, 2016 1:00 EST (10:00PST)

Speakers:
Rachel Rosin, Web and Content Optimization Manager, Act-On Software
Travis Piepho, Founder and Partner, Prospectr Marketing


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Organically Grown Email Lists—Your Agency’s Inside Track

Date: Dec 10, 2015 1:00 EST (10:00PST)

Speakers:
Daniel Faggella, Email Marketing and Marketing Automation Expert, CLVboost
Angela Meadows, Content Writer & Strategist, Act-On Software


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Driving Growth With Marketing Automation

Date: Sep 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Brandee Johnson, Senior Integrated Marketing Manager, LEGO Education North America
Paige Musto, Director of Communications, Act-On Software


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3 Steps to Choosing the Right Marketing Automation Solution For Your Agency

Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … read more »


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Creating a Content Marketing Strategy: 6 Best Practices That Work

According to Ascend2, 42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success. While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires … read more »


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The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science

Date: Jun 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Mgr Database Marketing, Act-On Software


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6 Best Practices for Creating a Content Marketing Strategy That Works

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, … read more »


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5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch

Date: Feb 12, 2015 1:00 EDT (10:00PDT)

Speakers:
Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software


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The Modern Marketing Agency Pitch

In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to … read more »


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8 Ways Marketing Automation Can Expand Your Search Marketing Practice

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales. The power of search marketing can be multiplied by helping clients manage engagement after the click and … read more »