Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics. ClearSaleing has sponsored four webcasts related to attribution and attribution management. View these webcasts on-demand at Search Marketing Now:
Using Advertising Attribution Management to Improve Media Mix Allocationn
ClearSaleing, Inc.and Vetra Analytics recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. This webcast explains more about the AAI, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.
10 Features of a Good Advertising Analytics Solution
This webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including tracking capability, reporting functions, relevance of ads along Purchase Paths, basic and custom attribution modeling, and data storage.
How To Build Accurate Models To Solve Attribution
Find out how using advanced statistical models can allow one to build attribution models that can then be tested.
Adam Goldberg, co-Founder and Chief Innovation of ClearSaleing, discusses how online advertisers measure and attribute the value of an ad.