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Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, “Is my SEM firm delivering the value I expected, or was promised?”
This white paper explores the critical issues you should consider in evaluating the performance of your search engine marketing firm.
This type of critical review should help determine if your search marketing campaigns are performing “well enough” or if there is unrealized value that your partner should be able to deliver.
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Sponsored by The Search Agency
The Search Agency provides an integrated suite of internet marketing services including search engine optimization, search engine marketing, conversion path optimization, comparison shopping management, and display media. The combination of hands-on account management and proprietary technology consistently drives qualified traffic to your site and converts more prospects into customers once they arrive. For more information or to schedule a free search marketing audit, visit thesearchagency.com or call 888.257.6736.
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